In 2024, backlinks remain a cornerstone of effective SEO, but the focus has shifted toward quality and relevance. Building links from trusted and authoritative sites can significantly boost your search engine rankings. Below, we explore the most effective types of backlinks and practical tips to secure them.
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| Best Types of Backlinks to Pursue |
Outline
- Editorial Backlinks
- Guest Post Backlinks
- Broken Link Building
- Dofollow Backlinks
- Nofollow Backlinks
- Social Media Backlinks
- Webinar Backlinks
- Press Release Backlinks
- Badge Backlinks
- Acknowledgment Backlinks
- Case Studies
- Tools for Finding and Managing Backlinks
- Link Building Do’s and Don’ts
- The Role of Anchor Text in Backlinking
- The Impact of Backlink Diversity
- How to Recover from Bad Backlinks
- The Role of Internal Linking in SEO
- Industry-Specific Backlink Strategies
- Future Trends in Backlinking and SEO
1. Editorial Backlinks
These are earned when your content is organically linked by authoritative sites. Editorial backlinks signal trustworthiness and authority to search engines.
- How to earn: Publish insightful, research-driven content(HubSpot Blog)(Backlinko).
2. Guest Post Backlinks
Guest posting remains a reliable way to build backlinks and authority within your niche.
- How to earn: Reach out to reputable sites for guest posts and include links back to your content(
3. Broken Link Building
Find broken links on high-authority websites and suggest your content as a replacement.
- How to earn: Use tools like Ahrefs or Check My Links to identify broken links(revvgrowth.com).
4. Dofollow Backlinks
These links pass authority (or "link juice") from one site to another, improving SEO rankings.
- How to earn: Secure them through guest posts, news features, and high-quality content partnerships(revvgrowth.com).
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5. Nofollow Backlinks
Although these don’t pass authority, they can still drive traffic and make your backlink profile look more natural.
- How to earn: Participate in forums, blog comments, and social media(We Outreach).
6. Social Media Backlinks
Though typically nofollow, social media backlinks can increase content visibility and drive engagement.
- How to earn: Share content on platforms like LinkedIn, Twitter, and Facebook(revvgrowth.com).
7. Webinar Backlinks
Hosting webinars can help you earn backlinks when other sites promote your event or share recordings.
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How to earn: Promote webinars through blogs and collaborate
with influencers(We Outreach).
8. Press Release Backlinks
Well-written press releases can earn backlinks from news outlets and industry sites.
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How to earn: Distribute compelling press releases through
trusted PR platforms(revvgrowth.com).
9. Badge Backlinks
Offering badges or certifications can encourage others to display them on their sites, linking back to yours.
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How to earn: Create relevant certification programs that
others find valuable(We Outreach).
10. Acknowledgment Backlinks
These come from mentions when you sponsor an event, contribute to charity, or collaborate on industry projects.
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How to earn: Sponsor events or collaborate with
organizations(We Outreach).
11. Case Studies
- Buffer’s Guest Posting Strategy: Buffer grew its domain authority by guest posting on authoritative sites like Mashable. Learn more here.
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Backlinko’s Skyscraper Technique: Backlinko used the
Skyscraper Technique to earn hundreds of backlinks by improving existing
content. More details
here.
12. Tools for Finding and Managing Backlinks
- Ahrefs: Excellent for competitor analysis and tracking backlinks. Check it out here.
- Moz Link Explorer: Helps find and analyze backlinks. More info here.
- SEMrush: Great for auditing backlink profiles. Learn more here.
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Google Search Console: Essential for monitoring backlinks
and identifying issues. Access it
here.
13. Link Building Do’s and Don’ts
- Do: Use ethical (white hat) strategies like creating valuable content and earning natural backlinks. Learn more here.
-
Don’t: Avoid spammy practices like buying links or using
link farms, which can lead to penalties. Check risks
here.
14. The Role of Anchor Text in Backlinking
Anchor text helps search engines understand the relevance of your links. Use a mix of exact match, partial match, branded, and generic anchor text to create a natural link profile.
- Learn more: Ahrefs Guide to Anchor Text.
15. The Impact of Backlink Diversity
A healthy backlink profile includes a mix of dofollow, nofollow, editorial, and guest post links. This balance reduces the risk of penalties and enhances the natural appearance of your link profile.
- Learn more: Semify’s Guide.
16. How to Recover from Bad Backlinks
Identify toxic backlinks using tools like Ahrefs or Moz, then disavow them through Google Search Console.
- Learn more: Moz’s Guide to Disavowing Links.
17. The Role of Internal Linking in SEO
Internal links help distribute authority throughout your site and improve user experience. Strategically linking between pages can improve SEO and guide search engines to your most important content.
- Learn more: Yoast’s Guide to Internal Linking.
18. Industry-Specific Backlink Strategies
- eCommerce: Focus on product page backlinks and influencer partnerships.
- Tech Blogs: Prioritize backlinks from case studies and research-based articles(HubSpot Blog)(revvgrowth.com).
19. Future Trends in Backlinking and SEO
- AI in SEO: AI tools will help automate backlink analysis and assess the quality of backlinks.
- Multimedia Backlinks: Backlinks from videos, podcasts, and other multimedia will become more valuable.
- Learn more: Backlinko on AI in SEO.
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FAQ
1. How to get backlinks in 2024?
Focus on guest posting, broken link building, and content promotion through HARO to secure backlinks from authoritative sites(HubSpot Blog)(Backlinko).
2. What is the future of backlinking?
The future of backlinking will be shaped by AI-driven tools and multimedia content, with a focus on natural, high-quality links(Backlinko).
3. What kind of backlinks should we focus on?
Focus on editorial, dofollow, and guest post backlinks, as well as backlinks from trusted directories and educational institutions(HubSpot Blog).
4. How to build 100 backlinks in 30 days or less?
Leverage guest posting, respond to HARO queries, conduct broken link outreach, and promote content on social media(Semify).
Call to Action
If you want expert help with your backlink strategy, DigiBoost can guide you in building quality backlinks that improve your SEO rankings. Visit Shady Body by DigiBoost to learn more!
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